Location visited: Easton Town Center, Columbus, OH
WiFi?: yes
Rating: 6+ [see key]
Sometimes a company will wish to rebrand or redo their image. This process is one fraught with peril, as the change can confuse people at best and drive them away at worst. Amidst coffee brands, I have seen a few make a change so drastic that they had to do damage control and/or reconnect the dots for the public, but for the wise, the efforts to redevelop or change are usually met with a level of intrigue, such as Crimson Cup of Columbus expanding their brand into a newer arm called simply Crimson.
WiFi?: yes
Rating: 6+ [see key]
Sometimes a company will wish to rebrand or redo their image. This process is one fraught with peril, as the change can confuse people at best and drive them away at worst. Amidst coffee brands, I have seen a few make a change so drastic that they had to do damage control and/or reconnect the dots for the public, but for the wise, the efforts to redevelop or change are usually met with a level of intrigue, such as Crimson Cup of Columbus expanding their brand into a newer arm called simply Crimson.
