Mugged: El Salvador [Target]

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What does Mugged mean? 

Subject: Target

Mugged: El Salvador Buena Vista

Rating: 4+ [see key] 

The concept of well-roasted coffee obtained through socially responsible methods is something that is not new to the coffee world. Yet this concept was all but unreachable to retail giants until recently, when Target became one of the first to take the dive into the small niche market of quality, direct trade coffee. Archer Farms, Target’s food brand, recently began offering Direct Trade coffee of varying roast levels. Shortly after they began offering said coffees, they sent me out two varieties to try and here’s what I thought of the first.

Contrary to my fears, Target’s El Salvador did not arrive stale but actually pretty close to the date of roasting. Getting straight to the punch line, I brewed up the coffee in the usual three methods of french press, drip and siphon.

The drip delivered notes of wheat grass, maple bacon, elderflower, a little ginger and oats within a subtle, medium body.

The french press held similar flavors, with the wheat grass and elderflower dominating the ginger and oats. And while there was also a smacking of maple syrup, bacon did not show up here in this medium bodied pressed brew.

The siphon brought back the maple bacon, along with elderflower, wheat grass and oats in a medium body.

I was about to proclaim this a fairly superb coffee when an opportunity arose for me to obtain a bag of this coffee from my local Target. Alas, it was too good to be true, as I was let down with the coffees freshness in this purchased bag. Sure some of the flavors glided through, but the bean age really obscured a lot of the good flavors.

Thus, it seems the problems of mass production still keep quality, fresh coffee from stores like Target. BUT, if you are a person that only buys their coffee at massive stores, definitely try out Archer Farm’s Direct Trade coffee (whole bean only). Amidst the lesser options on the adjoining racks, at least there’s a good chance you’ll get some good coffee.

note: coffee was provided free of charge and the above review is objective feedback.

Happy National Coffee Day!

CC: Three Fish

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What does CC mean?

Subject: Three Fish

Location: Ocean City, NJ

Free WiFi ? :yes

Rating: 4+ [see key]

As the summer came to a close last week, I finally got around to posting about another summertime coffee venue in lovely Ocean City. Though it will probably be too late for this season, it will hopefully give folks something to look forward to for next summer. 

Three Fish is a coffee stand on the Ocean City Boardwalk on the 1300 block. Taking up the footprint of about 3 photo booths, the place has a beautiful simplicity to it in both name and menu. In chatting with the owner and barista, he mentioned he was just getting started and that he had hopes of improvements.

The coffee is the Avanti Blend from Vista Clara Coffee Roasters and the espresso blend is from Red House Coffee Roasters. The espresso, served in a small paper cup, held notes of bittersweet cocoa, lemon, ginger, salt, sesame seeds, a little spinach and rock candy amidst a brown crema and a short/medium pull. The coffee, though a tad dark, held bitter tobacco, apricot, bran, cinnamon, slight sassafras and a medium body. I did not note any teas.

While I did find the espresso pleasant, I felt the drip was not all that great (the coffee was masked by darker oils) but easily fixable with a quick switch of the beans. Maybe next year will prove better; only time will tell. Stop by Three Fish if they are still open or put them on your agenda for your next NJ beach vacation. 

Mugged: All Day Light Roast [Deep Cello]

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What does Mugged mean?

Subject: Deep Cello 

Coffee Mugged: All Day Light Roast

Rating: 4+ [see key] 

While I love all types of musical implements, few have such a deep effect on me as a well-played cello. One of the few instruments that can weave a harmony so powerfully and so sweetly, it surprises me that there are not more cello players out there (at least in my sphere).

In this way, cellos and coffees share the same scale of prospect. A quality cello played by a masochist is much like a good coffee crop roasted poorly, and visa versa. Deep Cello, a coffee roaster out of Portland, seems to abide by this aspiration of providing well-produced coffees in a well-prepared manner to best equip the public with a quality coffee. I recently tried out they're All Day Light Roast and after sampling it via drip, siphon and french press, here is what I discovered.

The drip wove notes of milk chocolate, wheat, fig, birch and a slight taste of cream. A light-bodied coffee with a nice mellow sweetness. 

The french press was more akin to honey nut cheerios, caramel, wheat, cream and birch, all within a light body with a nice mellow sweelness.

The siphon held similar flavors, with honey nut cheerios, apple and a touch of cream soda all in a light body. 

To put it simply, the easy drinkability and euphoric sweet flavors amidst a smooth body made this a coffee close to a decently-played cello amidst a summer setting sun. Give Deep Cello's All Day Light Roast a chance.

note: coffee was provided free of charge and the above review is objective feedback. 

Mugged: Guatemala [Rogue Coffee]

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What does Mugged mean? 

Subject: Rogue Coffee Roasters

Coffee Mugged: Guatemala Finca Bourbon

Rating: 3+ [see key] 

Oregon is a state that continually fascinates me the more I explore it. Sure, most people (myself included) rave about Portland but as it is with most states, there are tons of curious spots to discover off the beaten path, like south Oregon's Rogue Valley. While I have not been (yet), the place seems like an interesting (mostly) rural area; it boasts a wine country, plenty of outdoor sights and of course, some prospects of good coffee. 

One new-to-me coffee entity to appear on my radar was Rogue Coffee Roasters. As they sent over a bag of their Guatemala Finca Bourbon to try, it not only lead me to explore the coffee, but the area as well (hence above).  

Onto the coffee, I sampled it via the drip, french press and siphon infusions. While I believe the coffee was categorized a light roast, the beans were fairly dark.

The drip emanated notes of oregano and tobacco with an underlying caramel, as well as cinnamon, granola and rye bread amidst a medium body. A dark yet sweet brew.

The french press held stronger notes of caramel and less tobacco, as well as oolong tea, rye, frosted flakes and sweet cream. A much sweeter and lighter bodied cup.

The siphon lent unique flavors of vanilla, cloves, cherry and hazelnut as well as the oolong, frosted flakes and tobacco of the prior infusions. 

All in all, I had my doubts at first as to whether this dark coffee would be a decent coffee but whether it needed a day to mature between the drip and french press infusions or some other factor changed, this coffee got better as I went along. Still, it was a little too dark (especially if it is truly a light roast) and I think I would have liked it more if it were lighter. 

Whether you're in the area or on the opposite coast, give Rogue's Guatemala a try if you're out for a smoky and sweet coffee.


note: coffee was provided free of charge and the above review is objective feedback.