Thursday, November 03, 2011

Mugged: Peru [Target]

Subject: Target
Mugged: Peru San Ignacio
Rating: 4+ [see key]

In my second whirl of Target's Direct Trade coffee, I took their Peru San Ignacio for a spin. As I mentioned in the first review, these direct trade coffees from Target are certainly a step in the right direction as far as fair trade is concerned. Yet being a big chain, the question of freshness arises and as it seems, is still a challenge (i.e. I bought a bag at Target and it was a bit stale).

But overall questions of freshness and sustainability aside, I tested this bag of coffee on its own merits via the usual three infusions of drip, siphon and french press.

The drip produced a noticeable flavors of wheat grass, maple bacon, elderflower, a bit of ginger and oats. The body was subtle and of a medium heaviness.

The french press delivered similar notes of wheat grass, elderflower and oats but bacon was absent, though a little maple showed up like a surprise co-host. The body was also medium.

The siphon came back in force with the maple bacon as well as elderflower, wheat grass and oats with a similar medium body.

In summation, this bag of coffee was fresh and had some pleasant flavors, but the coffee didn't really knock my socks off. If you're in the bind for a decent, sweet Peruvian, give Target's a try, but be warned that it might not be within the 2 week peak freshness.

note: coffee was provided free of charge and the above review is objective feedback. 



Peter said...

That's pretty awesome that Target is doing direct trade. I've met a lot of people who buy their coffee at Target - since it's a lot less expensive than buying whole bean from other places (at least in general).

I haven't tried it, but Peruvian Single Origin is by and large my favorite all around coffee, so I may have to pick this one up and see how it performs.

kcupdrawer said...

This coffee is so nice. I wanna taste it. How can I order?

Bill said...


just go to


Olly said...

Great description of flavours. I like the sound of Maple bacon in my coffee. That sound delicious, mmmm. I will be sure to put it on my to buy list.

Olga Hartman said...

2 week peak freshness? Too bad I sometimes leave my bags of coffee beans for quite a stretch of time. The maple bacon, though, was quite interesting! :)

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