I am a humongous fan of outside-of-the-box PR. And of course, that's no avante garde statement; everyone loves a creative approach. Yet for all of the love for ingenuity, it always seems that people stick to the tried and true. Is it a fear of failure, a fear that the cost will outweigh the worth or just a failure to pony up when it's your turn to ride the proverbial mechanical bull?
Regardless the answer, it is for my admiration for well-concocted, clever PR that I post right now. Thermos has launched a campaign to tout the heat-keeping ability of their thermos line by overnighting their coffee from a reputable coffeehouse to lucky contest winners. But before that gets underway, they sent out a few test boxes to various press folks, and I was fortunate enough to get in on it.
Lo, today after some arranging with the Thermos folks, I received a box this AM shipped overnight from San Francisco. Inside was a large thermos full of Ritual Coffee Roaster's Hacienda Carmona brewed the night prior, as well as some literature and a bag of the Hacienda Carmona. Cracking open the Thermos, the coffee was still piping hot, proving pleasantly flavorful (though also slightly stale, as to be expected from sitting in a thermos overnight). All in all, the coffee perked my morning right up, making me feel like a regular Rockefeller who has his coffee overnighted each day from an exotic locale.
Thus, go over to the Thermos facebook page and throw your name into the hat to possibly win a thermos of coffee overnighted to your doorstep from across the country.
note: coffee was provided free of charge and the above review is objective feedback.