Thursday, November 12, 2009

Mugged: Schwan's

What does "Mugged" mean?

Subject: Schwan's
Coffee Mugged: Medium, Dark and Decaf
Rating: 2+ for Medium and Decaf,
1+ for Dark [see key]

o put it bluntly (and inadvertently snobbishly), I normally don't drink pre-ground coffee, mainly for the fact that better coffee is (almost) always found in freshly ground.

But when I got an email from Schwan's, offering to send me some coffee to try in order to get my two cents, I guess I was in a rush because I did not bother to ask whether it was whole bean. So, on my doorstep I found a humongous Styrofoam cooler with three bags of their ground coffee packed in ice (apparently standard operations).

Being a man of my word, I gave it a try. I kept each one frozen until I knew I was going to mug it. I tried the medium roast first via drip and french press (their grind was a little too fine to bother with the vacuum press). The drip tasted fairly smooth, with hints of cherry and pepper with a slight stale taste and a bit of a dark bite. The french press was similar, with less pepper.

Next up was the dark roast, also surveyed via drip and french press. Both produced a bitter cup reminiscent of darker coffees, also a bit old in flavor.

Lastly was the decaf, sampled in drip and french press forms as well. The drip actually produced an OK cup, with a touch of honey amidst a mild bite and a little age. The french press produced similar, but oddly much less pronounced flavors.

While the coffees from Schwan's did not amaze me, I can't say I was as put off as I thought I would be drinking pre-ground coffee (as arrogant as that sounds). But much like a person who loves fresh apples would not consider dried apple equal...

Anyway, if you already order (or you want to order) from Schwan's and you're looking to try fair ground coffee, go for it.

note: coffee was provided free of charge and the above review is objective feedback.

1 comment:

Mike said...

Is this the same Schwan's that does the ice cream and frozen foods?