Sunday, September 30, 2012

Mugged: Coffee Bean Direct



Subject: Coffee Bean Direct
Mugged: Ethiopia Yirgacheffe and Nicaragua Organic Fair Trade SHG

Rating: 3+ for both [see key]


A lot of enamor is placed on hand-made products. The fascination with getting a product produced by actual human limbs provides that artisan touch that many consumers love. But from a business perspective, that extra labor only pays off when you can price your products at a higher rate. If you want to get a great product at a lower price, mechanization needs to get involved.


Which brings us to the folks at Coffee Bean Direct who have grown to a point where they chose to take steps to keep their production more efficient and their coffee still affordable. Thus, they have opted to use Kickstarter to help them get a "pouch monster," an $80,000 upgrade to their coffee production. 

To better help paint a more accurate picture of what they have to offer and why you the consumer should pitch in to help this company expand, the folks at Coffee Bean Direct decided to send me out two of their coffees to review: their Ethiopian Yirgacheffe and their Nicaraguan Organic Fair Trade SHG. Both coffees I reviewed via drip, french press and siphon infusions.

The Ethiopian overall produced a coffee with notes of apple, corn, strong cigar, malt and grass, with small differences in each infusion. The drip held strong apple notes with a light lime zest amid a medium body, the french press more corn and caramel with similar body and the siphon was more overt in chocolate notes and with sweeps of vanilla. Overall, a decent coffee though the notes of cigar and akaline elements made this only a fair African coffee.

The Nicaraguan embodied a malty and salty brew across the board, with particular shades of pretzel, pecans and cola. As for minor differences, the drip was thickest with minor notes of spinach and caramel; the french press begot similar notes as the drip though with a lighter and broth-ish flavor; and the siphon held tinges of sassafras and nutmeg. Also a good coffee though it was a little too malty for my liking and the salty aspects didn't pair as well as I would have hoped. 

Thus, while I can't say that their coffee was the best ever, I can say it is substantially better than most coffees you would pay a similar price for at the market. Give Coffee Bean Direct a try and if you feel compelled, help them realize their Kickstarter goal. 


note: coffee was provided free of charge and the above review is objective feedback.   

1 comment:

Cheryl said...

You have a very interesting description of flavors, so much so that I am tempted to try these coffees to taste the described flavors. Thank you for this information.