Monday, July 23, 2012

Mugged: Indivisible Blend [Starbucks]

Subject: Starbucks
Mugged: Indivisible Blend
Rating: 4+ [see key]

Starbucks has historically been a mermaid bent on dark roasts. Instead of showcasing the nuances of coffees in light and medium roasts, the green machine put all of her chips in the cloaking flavors of dark roast oils, which tend to make most coffee taste similarly ashy and bitter. Sure some people love their darkness and many others don't even notice aside from the pungent notes of sugar and cream, but for someone who likes black coffee, I turned my back years ago and never really looked back.

But it seems the years have led Starbucks to the conclusion that some folks like light and medium roasts and hence a few months ago, they began to change their strategy with the advent of their Blonde Roast. Their lightest roast ever, free of all exterior oil, I wondered as to how these beans would fare against similar beans at chains like Dunkin Donuts. My opportunity came with their newest Blonde Roast, the Indivisible Blend, which showed up at my door a few weeks ago. Not only did it have a patriotic flare just in time for the summer holidays, but it also pledged a portion of each sale to the Create Jobs for USA fund.

With my curiosity piqued, I cracked open the bag and sampled it via drip, french press and siphon.

The drip held out notes of cookie and caramel (like a Twix), hard pretzel with extra salt, spinach and tootsie roll amidst a heavy body. Twas good but a little too salty and a bit heavy for me.

The french press proved better than the drip, holding a lighter medium body with notes of caramel and cookie, spinach, a bit of apple and a pinch of salt.

The siphon offered the best of show, with heavy flavors of caramel and cookie, almost syrupy in potency but light in body. Some salt and tootsie roll also made appearance on the end.

Though the coffee proved a tad stale in each infusion (sadly normal for large roasters), it seems Starbucks has found its non-dark roast stride amongst other giants like Archer Farms and Dunkin Donuts. If you're a fan of non-dark roasts and you frequent Big Green, sample some of their the Indivisible Blend. 

note: coffee was provided free of charge and the above review is objective feedback. 


Anonymous said...

I have to find out more about this invisible blend.

Peacock Tea and Coffee said...

On those cold winter nights, a cup of Gourmet coffee is exactly what we need!

Bud said...

Most coffee is roasted and when the flame touches the coffee bean it burns the outer shell giving it a bitter taste.

Randy said...

Wow, Starbucks producing nontoxic coffees... what's next??

Ben said...

Personally I love dark roast coffee. It's pretty easy to find some that's not bitter. Check it out.