The genius of some ideas stems simply from the obvious nature of them.
I got an email from the folks at The Roasterie to inform me of their new program called my Blend, a process that allows you to create your own coffee blend. The way it works is that you answer a series of specific questions that helps you identify your favorite flavors in a cup of coffee, to which they can create a blend to match.
Granted you have to buy a minimum of 48 oz. of said blend, but when you think about it, they're roasting a whole batch to your specifications.
Honestly, I'm curious to see how well this works. If you've made your own blend, please either comment below or shoot me an email.