Saturday, March 22, 2008
Goodbye Sweet Clover...
In reading some news recently, I stumbled across by far the most saddening news of the week. Starbucks released a press release stating that they just bought the company that makes Clovers. Sure that might actually mean that now the average citizen will be able to obtain a good cup of coffee from the consistently poor Charbucks, a welcome improvement. But it also ends the era of local coffeehouses even being allowed to buy the machines, as Starbucks now exclusively owns the technology, which means that if a non-Starbucks place already doesn't have a Clover, they're not going to (or so says the press release).
A funny thing is that the press release also stated the company will be introducing a "state-of-the-art espresso system that provides a perfect shot every time." Unless this machine is more of a cage with a World Barista Champion locked inside, I really have my doubts in seeing this come to fruition.
All in all, I draw some hope for the non-Starbucks world from this article in Slate.