Friday, April 28, 2006

CC: Starbucks...

What's a Coffee Commentary?

Subject:
Starbucks (aka Charbucks) Coffee
Location visited: Various

Free WiFi ? : NO
Rating: 1+ [see key]

Ok, I’m really going to try and be objective here. I’ll put aside my disdain for how they run small, viable coffee establishments out of business with nothing but a well-publicized yet rather blah product. I am not going to rant on how they often claim to support responsible and social action for their coffee purchasing and yet their actions seem to show otherwise 1 2 3. Oh, and I won’t even go into how they lead thousands of people astray, the masses thinking “oh, I know good coffee and it's Starbucks.” But I guess I should give you my evaluation of the chain.


First, I shall share my positive comments. I must say, their interiors are nice. And from what people tell me, their more sugary, milk-shaky drinks (mocha caramel frappuccinos) taste pretty good.
And on a side note, I loooooove people who say they love Starbucks coffee and they only drink things overladen with chocolate, caramel, and whipped cream.

Now a couple critiques. First of all, the coffee has always, no matter where I went, been a charred-black, disgusting brew. Before giving up on Starbucks, I can recall just throwing coffee away because my mouth couldn’t take the misery. As many of you know, this bitter, hellish taste comes from over-roasted coffee bean, a Starbucks signature. As a home roaster, I can tell you that oily black beans were never meant to be used for good coffee. e-v-e-r.

Secondly, there’s a difference between competition and crushing independent businesses with sheer juggernaut force. Ever notice in NYC that there are Starbucks across the street from each other? And as some would say, most people don’t know much at all about good coffee, hence why most people drink what looks popular.

Basically, I would render the same feelings as these
folks: “…there are only two kinds of people who say they like Starbucks coffee: those who like dark strong bitter coffee, and those who are trying be a part of the coffee craze.”

To wrap it up: Spend you’re money elsewhere

2 comments:

Stephanie said...

Oh, but I LOVE Starbucks coffee! I know that a lot of people think it's "charred", but their beans produce a coffee so rich and deep in flavor. Granted, some of their whole bean coffee is better than others, but for those who have developed a taste for it, it truly is excellent.

Zane Hovell said...

Hmmm. I do love coffee but I don't buy those black coffees from Starbucks. You are correct. Everytime those starbucks coffee machines start brewing, expect to smell burnt coffee.